About Jill Jules

My love for fashion started way back in the ’80s when I first began working in retail. What started as a job quickly became a lifelong passion for helping women find clothes that make them feel good.

Around 2008, I started doing pop-up events with my dad—he sold handbags while I sold sterling silver jewelry. A few years later, I had a lightbulb moment: Why not a fashion truck? And just like that, Boutique a GoGo was born.

For seven years, I traveled around in my fashion truck, bringing clothing and accessories directly to women at events. Eventually, after one too many breakdowns, the truck had its last ride, and I went back to pop-up events in tents. Along the way, I started experimenting with ice dyeing and bleaching, adding my own creative touch to the pieces I carried.

After more than 15 years of pop-ups around the Valley, I knew it was time for a new name and a new chapter. I chose Jill, my middle name, and Jules, my daughter’s middle name—and Jill Jules was born.

Today, Jill Jules is all about comfy, cozy, effortless boho—clothes you can actually live in, mix and match, and feel amazing wearing. For me, it’s never just been about selling clothes. It’s about finding that unexpected piece that makes you look in the mirror and think, “Yep, this feels like me.”

Come find something you love, make it your own, and find your Jill Jules vibe.